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Cognac
Ferrand has altered both the recipe and bottle design of its Plantation
Original Dark
Rum. As well as a refreshed bottle design, Cognac Ferrand also altered the blend of its Plantation Dark Rum to include Jamaican rum, making the spirit more suitable for cocktails. The group has now appointed Identity Drinks Brands to handle its UK distribution from next month. Identity Drinks Brands was launched by Nick Rodgers, founder of Instil Drinks, in May this year to “focus on high quality spirits that are looking for rapid growth in the UK”. As part of Instil Drinks, Rodgers oversaw the growth of Plantation Rum.
Rum. As well as a refreshed bottle design, Cognac Ferrand also altered the blend of its Plantation Dark Rum to include Jamaican rum, making the spirit more suitable for cocktails. The group has now appointed Identity Drinks Brands to handle its UK distribution from next month. Identity Drinks Brands was launched by Nick Rodgers, founder of Instil Drinks, in May this year to “focus on high quality spirits that are looking for rapid growth in the UK”. As part of Instil Drinks, Rodgers oversaw the growth of Plantation Rum.
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Last
July,
Cognac Ferrand unveiled Plantation Pineapple Rum – Stiggin’s Fancy, created by infusing ripe Queen Victoria pineapples in Plantation
Original Dark Rum for three months, before adding the distillate of rum
macerated with the bare rind of the fruit.
The product was named one of the most innovative spirits launches of
2014 by The Spirits Business.