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| Emperor Lily White Rhum |
Emperor
Rum has added two new expressions to its portfolio, including an aged white rum
and a super-premium limited-edition bottling.
The new variants, called Emperor Lily White and Emperor Private
Collection, were unveiled at Rhum Fest in Paris last weekend (7, 8 and 9
April).
Emperor
Lily White is bottled at 42% abv and is a blend of rums aged up to 12 years. It
is charcoal-filtered and described as “elegant, rich and surprisingly intense”
for a white rum. The Private Collection
is also bottled at 42% abv and was first matured for two to five years in
French and American oak barrels. The
liquid was then finished in Château Pape Clément oak casks to deliver a “rich
rum” with “warm, spicy notes”. Only 15,000 bottles have been created.
Christophe
Aulner, the Lookout Group executive chairman, said: “We have put a lot of time
and effort into each step of the production and maturation of Emperor, using
selected casks and techniques that push the boundaries of the category.” Emperor will be supporting the growth of
its rum range with a social media outreach programme this year, which will aim
to educate consumers about the brand and encourage online interaction through
new visual assets.
