Tuesday, January 8, 2013

Bacardi Purchases St-Germain liqueur

 — /PRNewswire/ -- Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur.
"St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry's most prestigious awards," said Facundo L. Bacardi, Chairman of Bacardi Limited.
Heralded as "one of the most influential cocktail components introduced in the last decade" (The New York Times, December 2009) and the go-to ingredient for top mixologists, St-Germain is currently available in all 50 states in the United States and has a growing presence in international markets.
"I chose to work with Bacardi as we share many of the same cultural tenets. They are truly committed to quality, integrity and maintaining the energy and aura we have worked so hard to create. As a 150-year-old private and closely-held company that was founded on principles of quality, integrity and innovation, Bacardi is committed to the long-term. This allows Bacardi to have the latitude to maintain our 'stop at nothing' approach to our artisanal production process," said Robert Cooper, creator of St-Germain and President of The Cooper Spirits Company. "With Bacardi's help, St-Germain can now become a truly international brand. That's something that would have been difficult for me to achieve as a small, creative brand-building company."
Read more here: http://www.heraldonline.com/2013/01/08/4526871/bacardi-acquires-st-germain-liqueur.html#storylink=cpy
Read More at www.bacardi.com
This is exciting news to many bartenders who make use of this really fine liqueur to liven up their cocktails.   For some time St. Germain has been hard to locate, this move will improve the distribution and give more and more people access to its beautiful elderberry flavor.  

Use it like a as an accent for many of your cocktails and you will be amazed how it brings them to life.   I'm currently experimenting with it is several of my premier tiki style cocktails and found it to be absolutely delightful.  It adds a subtle brightness to the cocktail that is unique.   Be careful not to use more than a few drops, because you can also over power a cocktail with it.

Pick up a bottle at any fine liquor store and start experimenting with it on your own.  You will be surprised what it can do for your cocktail talents.  ;o)