Captain Morgan rum has recruited comedian and actor Adam Devine for the latest iteration of its Live Like a Captain campaign. This is part of a partnership, Devine, known for his appearances in The Lego Batman Movie and Pitch Perfect 2, has been dubbed Captain Morgan’s ‘chief party officer’.
Captain Morgan vice president, Linda Bethea, said: “Captain Morgan needed a chief party officer who can not only dominate a game of corn hole, but is the first to order a ride home for the group. “There is no doubt that Adam brings an unprecedented level of energy and fun with him wherever he goes.”
The global campaign launched last year with an appearance from Rio Ferdinand. In the newest iteration of Live Like a Captain, Devine visits Captain Morgan’s house party in a new video that will begin running online today to mark National Rum Day (16 August). The spot will make its television debut in October. “I’ve been living like a Captain for many years,” said Devine. “I’m glad my love for the brand has evolved from demanding everyone call me ‘The Captain’ at parties to now being the chief party officer for the Captain himself.
|Adam Devine, Your "Chief Party Officer"|
“I look forward to throwing many parties together in the future and spreading the Captain Morgan lifestyle.” In his first role as chief party officer, Devine crashed the 30th birthday party of Tyler Tills, who is a diehard fan of the comedian. Devine posted a clip of the encounter on his Instagram feed earlier this week and the full video can be viewed below.