Thursday, February 7, 2019

Zaya Gran Reserva Rum Issues a New Formula and Age Statement

     Trinidad and Tobago-made rum Zaya Gran Reserva has been relaunched with a new age statement of “aged up to 16 years”.  The new expression is said to have notes of vanilla, caramel, cocoa, apple, banana and cherry, leading to a “heavy, velvety smooth finish”.  Zaya Gran Reserva Rum is bottled at 40% abv or 80 proof and has a new packaging design to indicates the new formula.  The bottle has a new slimmer, sleeker design including a longer neck to allow, that adds an ease of pouring along with a cork closure.
     The label incorporates the brand’s home, Trinidad and Tobago, which is also known as the ‘land of the hummingbird’.  The design features this phrase and a gold hummingbird on a medallion, which sits between the neck of the bottle and the label.  The teal accents on the bottle and label are an adornment that gives a hint to the tropical waters on which the island lies.
      Zaya Gran Reserva is available from select retailers across the US and online, including Shop Wine Direct, for an suggested retail price of $29.99 for the 750ml bottle. It is being imported by Infinium Spirits.
     I find it interesting that it was able to get the label for the United States, where regulations require the age statement on the bottle be that of the youngest alcoholic component in the blend.