The rapidly growing market for a very special flavor from "Horchata con Ron" has brought the return of a version of Rum and Cream by Cruzan. Cruzan has introduced it's version of this very popular spirit. Cruzan is pushing back toward the premium side of rum and the Velvet Cinn is very much a part of this push. The Diamond Estate line of aged dark, light, and Single Barrel expressions are a big part of this push by Cruzan.
"Cruzan Rum is made from tropical rainwater and high-quality
molasses and is distilled to be the cleanest-tasting rum on the market. Crafted
by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on
the island of St. Croix for generations, Cruzan Velvet Cinn stands out among
other horchatas. In addition to containing Cruzan Rum, it combines the
flavors of bakery cinnamon and rich dairy for a smooth and creamy combination
reminiscent of cinnamon toast. Velvet Cinn also has a higher proof than others
in the category. "
“As rum horchatas gain in popularity and presence, Cruzan Rum
saw the opportunity in the marketplace to develop a premium rum horchata
option. Velvet Cinn makes an excellent addition to our exceptional portfolio
and fills a need in the marketplace for a premium cream rum liqueur,” said
Nabil Wanna, Senior Brand Manager of Rum at Beam Inc. “It fits right in with
our expansion of flavors and provides rum horchata lovers with a high-quality
alternative.”
"Horchata is a milky drink that originates from Mexico and is
especially popular when mixed with rum. Cruzan Velvet Cinn takes the naturally
sweet flavor a step further by adding a robust and lingering taste of cinnamon."
This will make a great shot, it is also wonderful with a small amount of Marie Brizard's Chocolate Royale drizzled in to the shot. It mixes well with many of the finer liqueurs, like Frangelico, or Amaretto. It also can be used in any cocktail that calls for Irish Cream. This is a very versatile spirit that can be used as often as your imagination will take you.
if you like Fireball, try this Velvet Cinn based shot
- 1/2 oz. Velvet Cinn
- 1/4 oz. DeKuyper Hot Shot
- 1/4 oz. Cruzan Single Barrel
