Tuesday, August 20, 2013

Cruzan Announces Velvet Cinn

     The rapidly growing market for a very special flavor from "Horchata con Ron" has brought the return of a version of Rum and Cream by Cruzan.   Cruzan has introduced it's version of this very popular spirit.   Cruzan is pushing back toward the premium side of rum and the Velvet Cinn is very much a part of this push.   The Diamond Estate line of aged dark, light, and Single Barrel expressions are a big part of this push by Cruzan.

     "Cruzan Rum is made from tropical rainwater and high-quality molasses and is distilled to be the cleanest-tasting rum on the market. Crafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, Cruzan Velvet Cinn stands out among other horchatas.  In addition to containing Cruzan Rum, it combines the flavors of bakery cinnamon and rich dairy for a smooth and creamy combination reminiscent of cinnamon toast. Velvet Cinn also has a higher proof than others in the category. "

     “As rum horchatas gain in popularity and presence, Cruzan Rum saw the opportunity in the marketplace to develop a premium rum horchata option. Velvet Cinn makes an excellent addition to our exceptional portfolio and fills a need in the marketplace for a premium cream rum liqueur,” said Nabil Wanna, Senior Brand Manager of Rum at Beam Inc. “It fits right in with our expansion of flavors and provides rum horchata lovers with a high-quality alternative.”

     "Horchata is a milky drink that originates from Mexico and is especially popular when mixed with rum. Cruzan Velvet Cinn takes the naturally sweet flavor a step further by adding a robust and lingering taste of cinnamon."
     This will make a great shot, it is also wonderful with a small amount of Marie Brizard's Chocolate Royale drizzled in to the shot.   It mixes well with many of the finer liqueurs, like Frangelico, or Amaretto.   It also can be used in any cocktail that calls for Irish Cream.   This is a very versatile spirit that can be used as often as your imagination will take you.

if you like Fireball, try this Velvet Cinn based shot

  • 1/2 oz. Velvet Cinn
  • 1/4 oz. DeKuyper Hot Shot
  • 1/4 oz. Cruzan Single Barrel
Stir together and serve as a shot.  This one is a really great flavored shot.   ;o)