Sailor Jerry
Spiced Rum has signed a multi-year partnership with Harley-Davidson ahead of
the motorcycle company’s 115th anniversary in 2018. To kick-off the
partnership, Sailor Jerry will unveil a series of 22 customized
Harley-Davidson motorcycles designed by US artists including Harley-Davidson’s
own Styling Team, at a celebration this spring.
Acclaimed
tattoo artists Jonathan Valena, Oliver Peck, and Megan Woznicki have
designed a selection of bikes as well as Miami-based muralist, Alexander
Mijares, celebrated automotive designer, Michael Ramirez and
artist L’Amour Supreme. The
artists were tasked with interpreting the flash art style of Norman
‘Sailor Jerry’ Collins into their motorcycle designs. The motorcycles will be unveiled at the
Harley-Davidson Museum in Milwaukee on 2 May.
Following
the celebrations, the bikes will be available for viewing around the US all
summer at alcohol retailers, Sailor Jerry’s Fleet Week New York
celebrations and the Harley-Davidson Museum.
There will be a series of shared events from the two brands in the
run up to Harley-Davidson’s 115th anniversary.
“Between
our shared American roots, values and traditions, collaborating with
Harley-Davidson is an exciting and natural fit,” said Sailor Jerry senior
brand manager Josh Hayes. “Harley-Davidson
shares Sailor Jerry’s genuine Americana values for freedom and living
outside the lines. With Harley-Davidson, we look forward to a long partnership
that celebrates our shared brand beliefs.”
Scott Beck, Harley-Davidson director of marketing, added: “Sailor Jerry
Spiced Rum and Harley-Davidson are all about freedom of expression and customization,
whether that is expressed by a Norman Collins tattoo or a bike. We are struck
by the natural ties Sailor Jerry has to the motorcycle culture.”
