Captain Morgan is
turning heads with a new bottle design set to start hitting shelves this month.
With updates made to the embossing, cap and label, the new bottles sport
the same rum consumers know and love, but with a modern look. The new embossing highlights the Captain
Morgan logo, while the updated cap canvas design depicts more of the Captain’s
adventure. The Captain himself has a revamped look on the label as well,
standing proudly on the branded barrel. The label also features a cigar band,
which is used to showcase the variant name. Lastly, gold foils are woven in
throughout the label to give the bottle a more premium look.
The full line of
Captain Morgan products in all sizes received an updated design to fit within
our more modern brand visual identity- making it easier for consumers to choose
which Captain works for them. Captain Morgan is committed to bringing the fun
with these new bottles to ignite responsible celebration among rum drinkers.
