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In America during the colonial days, rum was produced as part of the "triangle trade" and was sent to Africa where it was traded for slaves, whom were traded for molasses, which was traded for rum, and the process continued for many years until the embargo by the French and the British in the post American Revolution years cut the molasses off to America. Rum production came to a halt, but the American Whiskey stepped in and filled the gap caused by the loss of the molasses.
Post prohibition, the drinking of "adult beverages" became very popular in America and the advent of the festive Polynesian style "Tiki Bars" was the next real gain in rum consumption in the states. A lot of the credit for this boom has to go to Don the Beachcomber and Trader Vic Bergeron both California based promoters that took the Tiki Bar to new heights. With the Tiki Bars came more and more rum cocktails and the battle over who really invented them. I feel that the two of them created these battles just to bring more interest to their bars and cocktails. No matter how it really happened, it worked, and for the decadesof the 50's up until the 80's Tiki bars flourished.
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The "balance" is what we have found in the Rum Lab for cocktails that were really good. The "not so good ones" or "so so ones" have really lacked this balance. You can mix anything you want to in a cocktail , but don't tip the scales to throw off the balance of the cocktail or it will flop on the palate.
Even in the earliest rum cocktails, the rum was the strong, the water was the weak, the coconut water was the sweet, and the lime was the sour, remember to keep the basics in mind as you create your newest cocktail, and it could be the next Mai Tai or Pina Colada that goes on for decades and decades as a popular cocktail. ;o)