Pernod Ricard’s Havana Club Rum has
launched limited edition bottles designed by three Cuban artists. Havana Club 3 Years Old ‘By Hand’ has
been designed by Giselle Monzón, Nelson Ponce Sánchez and Edel Rodriquez. Havana Club 3 Years Old ‘By Hand’
features vibrant colours inspired by the streets of Havana. It has been
hand-painted by award-winning designer Giselle Monzón; visual arts teacher
Nelson Ponce Sánchez; and graphic designer and illustrator Edel Rodriquez. The bottle – which also feature local
symbolism, such as the Cuban Star – aims to inspire consumers to make cocktails
at home.
Nick Blacknell, global marketing director
for Havana Club, said: “The limited edition Havana Club 3
Years Old ‘By Hand’ bottle reinforces our long-term commitment to supporting
local Cuban artists, who otherwise would not have a chance to showcase their
artwork on a global scale.” Havana Club
3 Years Old ‘By Hand’ will be available in Germany from March and will later
launch in markets including France, Austria, Netherlands, Portugal and China.
Earlier this month, Havana Club extended its Havana Club
Tributo Collection with the launch of a rum finished in smoky whiskey casks.
