Women have chosen Bacardi Limited’s namesake rum
brand among the “most recommended” spirits brands in the US.
The
2015 Women’s Choice Awards has named a number of Bacardi products among the
“most recommended” in America. Consumer advocacy firm Women Certified
named the brand as “America’s Most Recommended” rum, at the 2015 Women’s
Choice Awards, based on a national survey of thousands of women across the US. “The Women’s Choice Award’s mission is
to identify which brands are most recommended by women,” said Delia Passi, CEO
and founder of the awards.
“By carrying the Women’s Choice Award
seal, the iconic brand of Bacardi, signify its commitment to empower women to
make smart buying choices. “When a woman is willing to recommend a
brand or service to others, it means that business or brand has earned her
loyalty. Those are the businesses and brands we wish to recognize for their
efforts and commitment to the number one consumer – women.” According to the 2015 Marketing to
Women Conference, research shows that women are more likely to purchase a
product if they have a recommendation from their family, friends or peers. Women also make over 85% of consumer
purchases in the US, according to research.
“It’s truly an honor to have Bacardi
Rum selected as the go-to rum beverage choices for consumption and entertaining
by women all over the United States,” said Pete Carr, regional president for
Bacardi in North America.
“These recommended ratings take trust
to a whole new level from some of the most discerning US consumers – women.”
This is very important for Bacardi, they have spent a lot of time and money to have women be more aware of their products. Their efforts are apparently working for them. ;o)
