Monday, February 16, 2015

Captain Morgan is Introducing Flavored Rums

     For the first time under the flagship brand name of Captain Morgan, you will see three flavored rums on the market.  Captain Morgan has ventured into flavored rums under the "Parrot Bay" brand before, but this is the first as "Captain Morgan".    The are bringing on line pineapple, grapefruit, and coconut  flavors that will be mixed with their new Captain Morgan White Rum.

       Dan Kleinman, vice president of marketing, rums for Diageo North America, said: “This summer, we’re looking for consumers to flip over their hammocks and have a little fun with their Mojitos and Daiquiris by enjoying our new pineapple, coconut and grapefruit extension".

     I think that these expressions are aimed squarely at the young flavored spirits crowd and try to gain ground on all of the new flavored vodkas and whiskeys.   “After last year’s successful launch of Captain Morgan White Rum, we wanted to expand our offerings in the category. These flavors allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products.”

     The new flavored expressions will arrive for the summer, and be presented at 35% abv.  They are expected to cost around $16.00 a bottle here in the United States.  You can read more about this at