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| Enjoy Your Gordons Gin and Tonic With a Lime Straw |
The
launch comes after Pernod Ricard announced its intention to launch a similar
product earlier this year. Back in
April, Pernod Ricard announced plans to collaborate with edible plastics
company Loliware to produce the “straw of the future”. The firm produces a
plastic cup made from edible materials derived from seaweed and has just
launched a drinking straw made from the same hyper-compostable matter. During the launch last month, UK marketing
boss Caspar MacRae highlighted the influence of television shows such as
Attenborough’s Blue Planet II on consumer interests. “The show changed
everything.”
A number of
firms within the industry like Diageo, as well as
bars and hotel groups including Hilton and Marriott, have pledged to
remove straws from their businesses. Pernod
Ricard and Diageo both announced they would be bringing an end to the use of
plastic straws and stirrers, banning them within all parts of their operations
worldwide while encouraging their affiliates to do the same. Marriott began rolling out a no plastic
policy at its United Kingdom hotels back in February.More than 60 hotels in the
United Kingdom have already eliminated plastic straws and are now offering
consumers alternate straws upon request, including Le Meridien Piccadilly,
Grosvenor House, and the W in Leicester Square.Hilton announced it would phase
out plastic straws and water bottles in its own premises back in May,
2018. The UK government has also tabled
a nationwide ban on the disposable plastics.
Earlier this
month, drinks giant William Grant & Sons released its annual market report,
which highlighted the rise of the “Activist Consumer”. Drinks
and hospitality firms, it said, are having to re-think their approaches to
sustainability and how they are presented in order to keep a new generation of environmentally
and politically-aware customers walking through the door. “Consumers want value for money and something
that aligns with their ethical and political views, is transparent, and good
for them,” marketing director Matt Billinghurst added. “And they want it fast.”
Read More at https://www.thedrinksbusiness.com/2018/08/diageo-is-now-selling-lime-strawberry-and-chocolate-flavoured-edible-straws/
Read More at https://www.thedrinksbusiness.com/2018/08/diageo-is-now-selling-lime-strawberry-and-chocolate-flavoured-edible-straws/
