Republic National Distributing
Co. (RNDC) has teamed up a small digital distributor to boost its tech
capabilities and expand operations across the US. RNDC, which
is the second largest US wholesaler and currently operates in 22 states, has
joined forces with small California based online distributor Liberation
Distribution (LibDib) in a “strategic alliance” that will allow the two
companies to expand into new markets using a web-based three-tier distribution
system. The deal will see RNDC tap into
LibDib’s technology and data collection capabilities, sharing data and
technologies to provide both customers and suppliers with market access, modern
selling tools, and a unique and diverse portfolio, while LibDib is set to use
RNDC’s extensive logistic capabilities to grow beyond its New York and
Californian heartland and allow spirit and wine makers the chance to access
wider markets.
The
two companies are currently working together to integrate the technologies and
complete the expansion. LibDib launched
in March 2017, with a plan to try and level the complicated United States liquor market and allow smaller producers
better access to the market. Cheryl Durzy, the founder, claimed at
the time it was the first alcohol distributor that offered an online platform
compliant with the America’s three tier system.
LibDib would allow boutique wineries, craft spirits and micro-brewers to
set up their own distribution.
Tom Cole, CEO of RNDC said technology was
evolving the US drink industry at an incredible pace, and innovation is the key
to the future of wholesale alcohol sales and distribution. “As part of our commitment to providing
consistent value and service to all our stakeholders, the combined force of
RNDC and LibDib will offer new, fully three-tier compliant solutions at both
ends of the distribution process,” he said. We are very excited to work
together and further evolve both of our businesses.” The specific markets being targeted have yet
to be revealed.
Read More at https://www.thedrinksbusiness.com/2018/11/us-wholesalers-eye-expansion-with-digital-distribution-merger/
