Zane Lamprey has often been inundated with
the question of “what is your favorite spirit?”
Having never been able to truly
answer the question, Zane decided instead of picking from the numerous
libations he has consumed over the years that he would set out to create his
own drink and put the question to rest. Thus
the idea for Monkey Rum was born. Zane has spent two years
doting extensive research, that yielded the recipes for these rums. Eventually, he was decided on two rums that became his
favorites, Zane Lamprey’s Monkey Coconut
Rum and Monkey Spiced Rum. Lamprey is not just some paid talking head for the rum, either. He tells Miami New Times,"I founded this company. I developed the rum. I'm not just slapping my name on it." 
Zane Lamprey’s Monkey Rum is available in
a limited number of US States. Lamprey,
who has hosted a numerous television shows
that explore drinking cultures in different countries, including Drinking
Made Easy and Chug, unveiled his rum expressions last year. Following the initial seed launch on Kickstarter, his Monkey Rum with Toasted
Coconut and Monkey Spiced Rum are now available in New Jersey, California and
Florida.
“I set out to create a Rum that captured
the spirit of my adventures—a more evolved rum compared to what was available
on the market,” said Lamprey. “After years of refinement and testing, this
product is something I am incredibly proud of.”
The name of the brand refers to Lamprey’s
drinking “companion”, Pleepleus the monkey who appeared in each of his shows. References
to Pleepleus can be found in “at least a dozen” locations on the bottle. Zane Lamprey has spent
countless hours making sure his rum has all the best ingredients. However, the
most important of these is not something you can easily find or identify. That
ingredient is Personality. Through his travels, Zane has come to realize that
no matter how many times you distill, or how much effort you put into the
process, if a drink doesn’t come with some personality, the purpose is
lost. Monkey Rum is about sophistication, adventure, and fun. “Let Monkey Rum inspire your sense of
adventure.” -Zane Lamprey
