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Ernest and Julio Gallo the wine giant of Modesto, California has partnered up with West Indies Rum Distillery in Barbados to produce the rum for their new Rum Shellback. There are two versions being marketed initially, a "Silver" and a "Spiced" versions. The rum is made in Barbados and shipped to Modesto where it is bottled and flavored.
"Our opportunity in the marketplace is focused on consumers who wish to progress in the rum category to a modern, premium, progressive rum," Gerard Thoukis, Gallo's senior director of marketing, said Wednesday.
A variety of natural flavors go into Shellback
Spiced, including cinnamon bark oil from Sri Lanka, ginger oil from China and
Africa, clove oil from Madagascar and India, nutmeg from Indonesia, cassia from
Vietnam and China, vanilla from Madagascar and allspice from the Caribbean. Shellback Silver is just rum, but a news
release tells of "floral overtones layered with the suggestion of vanilla
and tropical fruit, followed by a smooth, clean finish." "Shellback" is an old naval term
bestowed on sailors who crossed the equator for the first time. Also on the
label is the motto "Rum Found Worthy." Shellback could find favor with the
"younger cocktail crowd," said Lexy McCallum, general manager of
Bistro 234 in Turlock. "We love to support local vendors,"
"We are actively looking at all of the
major spirits categories," Thoukis said, "and as opportunities arise,
we will take advantage of them."
The website offers a story of how the name was derived, and some of the details of the rum's story.
Shellback is an experienced sailor, revered for his nautical progression and
courage, who has achieved the landmark triumph of crossing the equator. Shellback
Rum honors the proud naval tradition of these sailors with its Caribbean roots
and refined taste. Shellback allows experienced rum drinkers the opportunity to
experience a modern ‘progression’ within rum.
Shellback is proud to partner with a
Barbados-based rum distillery in the production of its two bottlings, silver
and spiced rum, debuting this Fall. Shellback Silver Rum is a clean and
flavorful rum for the sophisticated palate featuring notable tropical, fruit,
and sweet aromatics notes. Shellback Spiced Rum features no added sugar or
artificial flavors and a medley of all natural spices resulting in a smooth,
clean taste with notes of caramelized honey layered with hints of dark roast
and brown spice. Shellback Rum delivers the authenticity of traditional
Caribbean rum, while articulating the sensory cornerstones of an improved,
full-flavored rum experience.