Monday, October 15, 2012

Serralles USA Makes Big Steps in US Market

     Distileria Serralles, Inc. and Death's Door Spirits LLC have agreed to a long term contract co-operating the US distribution and marketing.     "In a joint statement, aspects of their products and practices.  Destilería Serrallés, Inc. and Death’s Door Spirits, LLC have inked a long-term, co-operating U.S. distribution and marketing agreement. This alliance brings together two “brand-first” companies that are at the forefront of “craft & quality”

   This merger brings Serralles USA ( The American distribution arn of Distileria Serralles) a world class rum distributor the new markets of craft gins, vodka, and whiskey into their sales arsenal.      This move is to broaden the footprint  of Serralles USA in all 50 states and provide new venues for its sales.     On the other side of the merger Death's Door Spirits will gain  for its portfolio a national distribution system in which to sell their products.     This looks like a win win situation for all involved.   

     “We are extremely pleased to have Death’s Door Spirits as a strategic partner. As a successful small, upstart company, Death’s Door Spirits has shown that strong passion and clear voice are welcome in the spirits industry. We look forward to setting a new standard of 'brand-building' in the spirits industry. Furthermore, we believe the strategic partnership with Death’s Door Spirits is crucial to sustaining the momentum our company has as an emerging industry leader,” says John Eason, Vice President & National Sales Manager at Serrallés USA.

     “This opportunity has tremendous upside for both parties,” explained Brian Ellison, President and CEO of Death’s Door Spirits. “As Death’s Door Spirits has grown, we have always looked for greater avenue to tell our story to a larger audience. I feel the values and vision that both the Serrallés family and John Eason’s team holds matches closely with our core values: commitment to quality, focus on all aspects of the production process from ground to glass, and vigilance toward sustainability.” 

     Both companies will remain as separate operations.   Death's Door Spirits National Sales Manager John Kinder and Serralles USA Vice President and National Sales Manager John Eason will be working side by side to make this program successful.


     In another note Serrales Has added Greg Ellison as the Director of National Off- Premise Chains and Steve Jurbala as the new South Central Regional Sales Manager.   The move was made to help the Serralles USA to expand the name and reach more customers fulfilling the goal of "reaching every customer".