Tuesday, February 5, 2013
For those with the means to fly and vacation in Havana, this was the best of all worlds for the drinkers of the era. The lavish cabarets of Havana in the 20's known for shows, gambling and most important the liquor. Fine Hotels all had the bars, cabarets, casinos and fine accommodations that the well to do required and didn't mind paying for.
Bacardi redirected his promotional resources in a program with Pan American Airways later after the collapse of Aeromarine Airways to encourage "Prohibition parched Americans" to visit Cuba and soak up the sun and the rum in Havana. With slogans like "Leave the Dry Lands Behind" or "Fly with us to Havana and you can bathe in Bacardi rum in just two hours from now", they would lure the tourists in. All in all it worked very well, because they double the visits to Cuba from 45,000 to 90,000 visitor a year.
This was a glorious era for Havana, one that led later to the American Mob taking over running the Gambling and prostitution, an era that ended with the Revolution in 1959. ;o)