This is not a new rum company, nor is it a small one either. Founded in 1854 in the Philippines, this rum company is second only to Bacardi in sales world-wide. “As we began to lay the groundwork for making Tanduay a global brand, it was clear that the United States was an important, yet untapped market,” said Lucio K.Tan, Jr, President of Tanduay Distillers, Inc. “Brand Action Team, Beacon, and MHW bring to the project track records in successfully launching new spirit brands, and possess strong category experience that will help us quickly establish a U.S presence.” Tanduay will be first introducing a Gold and Silver expression of their rums, and some aged rums will follow.
Brand Action Team will be doing the marketing and Beacon Beverage Imports the importing of the rums. The United States is a critical part of becoming a global brand, and they have been working very seriously to make their introduction a strong one and their rums a favorite in America. ;o)