Friday, May 8, 2015
Bacardi Brings Premium White Rum to the United States
Bacardi is finally bringing its Gran Reserva to the United States, first introduced in the duty free shops a year ago, this rum will be available to those looking for an extra smooth white rum for premium cocktails or sipping. I was afforded the opportunity to sample this fine white just over a year ago at the Bacardi Cocktail Party at the penthouse in Coral Gables. I’m really glad that it has made it to the States and will be available for our mixologist to create some premium and ultra-premium cocktails.
Set to be officially launched at the 2015 James Beard Foundation Awards in Chicago on 4 May. This expression is a special blend of aged rums that have spent up to three years in a barrel then filtered through coconut shell charcoal to yield the clear color. The rum has a “superbly smooth and mellow taste from the ageing process in white oak casks.
Bacardi said Gran Reserva Maestro de Ron is also targeted towards “aspiring cocktail connoisseurs” who are looking for “superior character” in their serves. “We are thrilled to announce the launch of Bacardi Gran Reserva Maestro de Ron, which is yet another stepping stone towards premiumisation within the rum category,” said Arvind Krishnan, vice president and brand managing director of the rum category at Bacardi USA.
“Bacardi has always been dedicated to creating only the best possible rums and we believe we have continued in that tradition with Bacardi Gran Reserva Maestro de Ron. The rum embodies the versatility of a mixing spirit without sacrificing the bold characteristics of an aged, super-premium liquid.”