Marking Jamaican Independence Day on August 6, Appleton® Estate Jamaica Rum, the only premium rum crafted in the heart of Jamaica, unveiled its new brand campaign,
“From Jamaica With Love.”From cane to cup, Appleton Estate owns and manages each stage of the production process at the Appleton Estate in the Nassau Valley. This valley, also known as ‘Cockpit Country’ located in the St. Elizabeth Parish of Jamaica, was formed 12 million years ago, providing a fascinating terroir of unique limestone hills, rich soil and deep, clear springs, imparting a unique character to the rums of the Appleton Estate Jamaica Rum expressions. “From Jamaica With Love” encourages consumers to venture off the beaten path and explore beyond the beaches to find the heart of Jamaica, the true Jamaica well beyond the stereotypes.
“Appleton Estate Jamaica Rums are carefully hand-crafted in the lush, sun-drenched Nassau Valley, which has superb natural resources that contribute to the defining essences of our award-winning rums’ taste and character,” “This new marketing campaign allows us to offer consumers a window into an authentic Jamaica – a Jamaica that delivers rum with a distinctive, rich and complex flavor found nowhere else in the world.”
“In order to be successful with this campaign, we made it a priority to send a team to Jamaica to experience first-hand the splendor of Appleton Estate and the Nassau Valley to capture the authenticity of Appleton Estate Jamaica Rum,” said Jordan Warren, President, ARGONAUT. “As a result, the ‘From Jamaica With Love’ campaign gives a glimpse into the people, the beautiful Estate and the unique methods that create the only premium rum from Jamaica.”
Appleton Estate Jamaica Rum unveiled the new marketing campaign on August 6, a day of national pride for Jamaicans, as they celebrate the Jamaican Independence Day.
This is a really well don video, one that I hope you enjoy as much as I did. It is a refreshing change in the rum advertisement and one that truly shows the pride of Jamaica.
See the Video at http://www.just-drinks.com/news/campari-unveils-appleton-estate-ad-video_id117793.aspx