This is a blog that will take you through the Rum lifestyles of a fine group of people that enjoy the fun and pleasure of fine rums. We will travel to distilleries, partys, and Rum Events to bring you the Rumstyles of all those we come in contact with.
Well the next round of the battle in the United States for the use of the "Havana Club" brand is headed to court. "Bacardi
has upped its battle with Pernod Ricard and the Cuban government, calling
on a US court to strike their joint venture’s Havana Club rum brand from the
its latest court filing, Bacardi argues that Pernod Ricard and the Cuban
agency Cubaexport engaged in “elaborate, misleading, fraudulent and deceptive
activities concerning the obtaining, maintenance and renewal of the Havana Club
trademark in the US”. A senior
Bacardi official has also alleged that Pernod Ricard, the world’s
second-largest spirits producer, “intentionally and knowingly” hid “pertinent
facts” that undermine its claim to the Havana Club trademark in the US. It is the latest move taken by Bacardi since
US officials in January extended Pernod Ricard and Cubaexport’s trademark over
Havana Club to 2026, forcing the brand dispute into the courts.
Cuban "Havana Club"
litigation has its origins in Bacardi's effort to seek cancellation of
Cubaexport's trademark registration for Havana Club. In 2004, the Trademark
Trial and Appeal Board (TTAB) ruled that Cubaexport was the owner of the Havana
Club trademark registration. Bacardi appealed that decision to the
courts. The case was stayed pending the renewal of the trademark
registration. "In February of this
year, Cubaexport renewed its registration with the US Patent and Trademark
Office (USPTO) through 2026. This means that the courts will now
decide the dispute over the ownership of the Havana Club trademark on the
"Havana Club is the reference when it comes
to Cuban rum around the world. It has earned its stellar reputation over the
years for its quality and the image it conveys. Havana Club is 100% made in
Cuba and benefits from its rich soil, warm weather, quality sugar canes,
know-how of the Maestros del Ron Cubano and also the Cuban culture.
This issue is not going to just to away. I feel like it is something that is going to be a stubborn issue that is going to be tough to resolve. I will keep you filled in as more information comes available.