"Launched in 2015 on the initiative of the Maria Loca bar in Paris and Cyrille Hugon, the Old Fashioned Week is now international. The Old Fashion Week is a week dedicated to the most popular cocktail in the specialized bars of the planet. The Old Fashion Week is an event that is open in all the establishments that lay claim to a quality cocktail culture and of course to all the people who are old enough to drink it. The Old Fashion Week involves activations, evenings and master classes organized by the participating bars and or the affiliated brands of spirits."
Read More at http://www.thespiritsbusiness.com/2016/09/old-fashioned-week-launches-internationally/