Monday, September 25, 2017
Scott Elliott, senior vice president of Nielsen CGA, says rum “has plenty of options to meet the desire for premiumization and experience that on-premise visitors come to expect”. “As consumers continue to visit on-premise channels for the experience, bars and restaurants should continue to broaden their rum range in the same way it does other categories”. “There is a portfolio distribution opportunity where, compared to the well-represented light rum category – stocked in 90% of traditional on-premise – 43% of bars and restaurants don’t stock a dark rum, and 24% don’t stock a gold rum.”
For those of us who enjoy a Ultra-premium rum when we go out, this is great news. I can mean that there will be more of the bars carrying these brands and expressions to enjoy.