Bahama Bob's Rumstyles
Monday, September 25, 2017
Scott Elliott, senior vice president of Nielsen CGA, says rum “has plenty of options to meet the desire for premiumization and experience that on-premise visitors come to expect”. “As consumers continue to visit on-premise channels for the experience, bars and restaurants should continue to broaden their rum range in the same way it does other categories”. “There is a portfolio distribution opportunity where, compared to the well-represented light rum category – stocked in 90% of traditional on-premise – 43% of bars and restaurants don’t stock a dark rum, and 24% don’t stock a gold rum.”
For those of us who enjoy a Ultra-premium rum when we go out, this is great news. I can mean that there will be more of the bars carrying these brands and expressions to enjoy.