Friday, March 16, 2018
Pernod Ricard’s Havana Club Rum has launched limited edition bottles designed by three Cuban artists. Havana Club 3 Years Old ‘By Hand’ has been designed by Giselle Monzón, Nelson Ponce Sánchez and Edel Rodriquez. Havana Club 3 Years Old ‘By Hand’ features vibrant colours inspired by the streets of Havana. It has been hand-painted by award-winning designer Giselle Monzón; visual arts teacher Nelson Ponce Sánchez; and graphic designer and illustrator Edel Rodriquez. The bottle – which also feature local symbolism, such as the Cuban Star – aims to inspire consumers to make cocktails at home.
Nick Blacknell, global marketing director for Havana Club, said: “The limited edition Havana Club 3 Years Old ‘By Hand’ bottle reinforces our long-term commitment to supporting local Cuban artists, who otherwise would not have a chance to showcase their artwork on a global scale.” Havana Club 3 Years Old ‘By Hand’ will be available in Germany from March and will later launch in markets including France, Austria, Netherlands, Portugal and China.
Earlier this month, Havana Club extended its Havana Club Tributo Collection with the launch of a rum finished in smoky whiskey casks.