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Barbados-based rum brand Bumbu just launched its first marketing campaign
starring rapper Lil Wayne.The
commercial sees Lil Wayne partying with both women and goats, a visual
reference to the advertisement’s slogan, G.O.A.T., or “greatest of all time”.The party kicks into high gear when the
rapper asks someone to “pass the Bumbu”, which the ad claims is the G.O.A.T.
Wayne said: “This was a raw idea that made us laugh out loud. We had fun doing
it, and that’s really what separates Bumbu as an independent company.”The commercial was directed by Eif Rivera,
who has previously directed music videos for stars including Kanye West, Nicki
Minaj and 50 Cent.“Lil Wayne was one of
the first people to see it and became one of our earliest supporters.
Berish, CEO of Sovereign Brands, owner of Bumbu, said: “Bumbu is a small-batch,
limited production rum and we’ve been fortunate to have more demand than supply
since it was first released.“As Bumbu
has grown and we’ve been able to bring it to new places around the world,
making a video with Lil Wayne was a fun and easy choice for us. It’s a perfect
way to kick off our first-ever marketing campaign for this wonderful brand.”