Thursday, June 21, 2018
Another interesting strong showing by the rum category in a time of very strong whiskey demand in the spirits industry. These are good brands that are making a good growth showing in this market. It is always great to see rums doing well in the fastest growth reports.
The list has been compiled as part of The Spirits Business‘s Brand Champions report, including only brands that sell more than one million nine-liter cases annually. There are some familiar names in this latest round-up, a number of brands have managed to sustain their impressive trajectory for yet another year. While the fastest growing spirits brands span all types of categories, price points and geographies, most seem to be smaller-scale, at least among the ranks of million-case brands.
# 9 Ron Medellin Rum
Fabrica de Alcoholes y Licores de Antioquia-owned brand Ron Medellin achieved impressive double-digit growth of 15.7%.in 2017. Made in Colombia, Ron Medellin is predominantly consumed in Latin America. Its core range consists of a 12- and an eight-year-old expression. These are fine rums that are great to be enjoyed either neat, on the rocks or in cocktails.
The world’s best-selling rum brand, Tanduay, achieved huge growth in 2017 to reach 19.5m cases. The Philippine rum brand surpassed Bacardi in the volume of sales with an impressive increase of 17.5%, the most of any rum brand among the million-case sellers. Tanduay rum also signed a multi-year partnership to become the Official Rum of the Brooklyn Nets, an NBA team, in April last year. The deal comes as Tanduay looks to boost its business in the US.