Monday, July 2, 2018
The Denver-based rum brand is made using aged rums from Panama, which are blended by rum master Don Pancho Fernandez. Yolo Rum also announced this week that it plans to become the first “democracy-powered” spirit brand. The rum brand has turned to crowdfunding and is inviting the public to invest through online platform Wefunder to help build the company. Guerin added: “We have an amazing team and adding hundreds of brand advocates that are vested through ownership is the definition of ‘democracy-powered.'” The brand hopes the crowdfunding campaign will raise at least US$125,000 to fund expansion and marketing drives.