The company celebrated in fine style with a series of events including visits to clients and customers at bars and rum shops, a staff appreciation event and a massive product sale for the public. Speaking at the staff appreciation, Managing Director Raphael Grison said that 316 years was a great accomplishment and explained that the company wanted to say a huge ‘thank-you’ to all who made it possible to mark the significant milestone.
“The rum shop crawl gave us the opportunity to meet with our customers one-on-one to thank them for pushing our brand and to also get a better insight into what is happening in the trade,” he said. “The sale at our distribution center was our way to say thanks and give-back to our loyal customers and clients, by providing the opportunity for them to purchase their favorite products at a reduced price.”
“There is a pioneer mindset at Mount Gay and we intend to keep that going. Yes, we are the oldest but we do not intend to rest on our laurels. We intend to continue to be innovative, engage our customers and keep our brand visible as we look forward to celebrating many more years.”