Tuesday, May 21, 2019

Mount Gay Campaign to Combat Single Use Plastic

     Rum brand Mount Gay has partnered with sea-conservation charity Oceana to launch the More Taste, Less Waste campaign to support the fight against single-use plastic.   Mount Gay Rum has partnered with Oceana to campaign against the use of single-use plastics.   More Taste, Less Waste aims to encourage the reduction of single-use plastics by asking consumers of Mount Gay rum to pledge to cut down on their own plastic use to improve the condition of the world’s oceans.   As part of its environmental commitment, Mount Gay will also ensure everyone is “equipped to sip” with the launch of reusable products at designated accounts and events.
     Dorothee Heriard Dubreuil, brand director of Mount Gay, said: “Mount Gay has a deep appreciation for the environment, from the ingredients used to create our high-end rums derived from the terroir of Barbados to the brand’s longstanding connection to the sea and sailing community.
     “In partnership with a like-minded brand, Oceana, and through the More Taste, Less Waste pledge, we are proactively implementing initiatives to help further reduce our footprint and promote social responsibility while still enjoying Mount Gay cocktails with friends and family across America.”   An estimated 17.6 billion pounds of plastic pollutes the marine environment each year, according to Oceana, which equates to pouring a rubbish truck full of plastic into the sea every minute.
     Mount Gay will further support Oceana’s efforts through a joint digital ‘call to action’, and offer a list of ways for consumers to get involved with Oceana’s work to reduce single-use plastics during social occasions with friends and family.  This includes promoting a reduction in the use of plastic straws and stirrers, as well as food items and garnishes in single-use plastic containers, and to use reusable cups, bottles and bags.
     Shelly Brown, education director, Sailors for the Sea Powered by Oceana, said: “Through our policy campaigns and by building a community of eco-conscious boaters who are taking action such as eliminating single-use plastics on their boats as part of our Green Boating initiative via Sailors for the Sea, we are committed to efforts towards reducing plastic pollution.
“We believe this partnership will resonate with people eager to help Oceana win victories for our oceans.”  Over the last year, Barbadian Mount Gay has moved to use compostable cups for all sampling and regatta events, embarked upon a local ‘Skip the Straw’ program and encouraged people to reuse the red Mount Gay thermos cup.
More information on the campaign can be found online at oceana.org/mountgayrum.

Sunday, May 19, 2019

An Afternoon Walk on Hilton Head Island

     Hilton Head South Carolina provides a wonderful place to wander with a camera and watch the sun work its magic as it weaves its way through the pine trees in the afternoon.   This is a very unique place to wander and just enjoy your afternoons.

Thursday, May 16, 2019

Drum Circle Distillery Introduces Their Latest Expression

     Troy Roberts and his crew have done it again with the introduction of Siesta Key Coffee Rum.  This is in the same vein as their famous toasted coconut expression.  The results I had the chance to taste at the Rum Bar in Key West, a coffee rum that tastes just like a fine cup of black coffee, not some sweetened rum with imitation flavorings.  How does he get all of this flavor in a rum?

     The concept is actually very simple.  He makes it the same way a cowboy would make his coffee, he puts the grounds of his coffee blend directly into the rum and let it infuse the flavor to the rum.  This reminds me of how he puts the toasted coconut into a tea bag like apparatus and let it sit in the rum until the flavor is infused.  When the coffee flavor is right, the grounds are filtered out and the rum is ready to be bottled.

     This could have been accomplished by using some prepared syrup, but Troy believes in using natural flavors and ingredients to bring such full and satisfying flavors to his rums.  The real good news is that you would have to drink a whole bottle of this rum to get the amount of caffeine that would be present in one cup of coffee.

     If you are a coffee drinker and like the flavor of a good cup of coffee, this is a really great new rum for you to give a try.

Tuesday, May 14, 2019

Sailor Jerry Pledges Support for Veterans of the United States Military

     William Grant & Sons-owned spiced rum brand Sailor Jerry has partnered with marketing firm
Anchor Media to donate $100,000 to support US military veterans.  Sailor Jerry has unveiled a limited edition bottle design in honor of Military Appreciation Month.   Sailor Jerry and Anchor Media will donate the money to the United Service Organizations (USO), which works with programs that support service men and women throughout their time in the military and as they adapt to civilian life after serving.

     Ashley Thomas, Sailor Jerry Spiced Rum brand ambassador, said: “It’s an honor to expand our USO partnership, given the fact that Norman ‘Sailor Jerry’ Collins was greatly influenced by his time serving our country.”   Sailor Jerry’s total contribution to the USO and other military organizations over the past six years now stands at $750,000.   As well as the brand’s latest funding pledge, Sailor Jerry has also unveiled a limited edition bottle design in honor of Military Appreciation Month (May). The bottle will be available at national and local liquor stores across the US for $15.99.

   Thomas said: “With the launch of the new, limited edition bottle wrap, we are proud to celebrate our patriotism, as well as honor the dedicated service of the troops and Norman himself.”

Sunday, May 12, 2019

A Very Happy Mothers Day to Mothers Everywhere

     Today is a very special Sunday.  It is Mothers Day, a day that we set aside to honor all of the mothers.  I wish to honor my mother today as well.  I'm only sorry that I won't be able to visit her until June.  This is my heart felt thanks to my mother and I hope that you get to honor yours in some was as well.

     Happy Mother's Day to all of the mothers everywhere.

Thursday, May 9, 2019

A New Study Published in The Lancet Calls for a Ban Globally on Alcohol Advertising

     It seems that alcohol is heading down the path that smoking took before it.  The alcohol industry has not on its own regulated the advertisement programs, and if it doesn’t soon, the restrictions will follow just like they did for the smoking industries.  This is a wake-up call that the industry needs to take very seriously.

    A major report on global alcohol consumption has recommended an international ban on alcohol marketing and advertising.  The world is “not on track” to achieve targets to reduce harmful drinking, according to a new report in The Lancet journal.    The study, published in The Lancet, looked at alcohol intake in 189 countries between 1990 and 2017, during which time consumption increased from 5.9 liters of pure alcohol a year per adult to 6.5 liters. Researchers forecast that consumption will further increase to 7.6 liters by 2030.  As a result of increased alcohol consumption and population growth, the total volume of alcohol consumed globally per year has increased by 70% in the past 27 years.

     The report highlights the shifting geography of drinking levels, with reductions in Europe more than offset by increases in Southeast Asia. In particular, alcohol intake increased in countries with a growing middle class, such as India, China and Vietnam. By 2030, Europe is no longer predicted to have the highest level of alcohol use.   The estimates also suggest that by 2030 half of all adults will drink alcohol, and almost a quarter, 23% will binge drink at least once a month.
According to researchers, increasing rates of alcohol use mean the world is “not on track” to achieve targets to reduce harmful drinking. The World Health Organization (WHO) is aiming to see a 10% reduction in harmful alcohol use by 2025.   The volume of alcohol consumed is growing faster than the number of drinkers, leading to an “increased alcohol-attributable disease burden”.

    “Based on the data, the aim of reducing the harmful use of alcohol by 10% by 2025 will not be reached globally,” according to author Jakob Manthey,.     “Instead, alcohol use will remain one of the leading risk factors for the burden of disease for the foreseeable future, and its impact will probably increase relative to other risk factors. Implementation of effective alcohol policies is warranted, especially in rapidly developing countries with growing rates of alcohol use.”  The report researchers are calling for the implementation of measures including increased taxation, restricted availability, and a ban on alcohol marketing and advertising at a global level.  Price or availability-based policies are important, strict restrictions on advertising and other promotional activities are crucial to slow the growing demand for alcohol in these countries.

Tuesday, May 7, 2019

Toby Tyler Introduces One Drop Tequila Barrel Finished Rum

Afrohead and One Drop Rums

     You can call it cask-finishing or barrel finishing or secondary aging or whatever you like.   But it’s no secret that using the barrels that once held other spirits to give different personalities to rum is an increasingly prominent trend in the rum world.  It’s one that remains best executed in Martinique, where distilleries like Rhum Depaz and Rhum HSE continue to set the global standard for their cask-finished rums.

     And while we’ve seen all kinds of finishes, from port to sherry to Highland whisky, there’s one spirit that has not thus far given its personality to any rum: tequila.   But master blender Toby Tyler, the man behind the celebrated Afrohead — and, more recently, the Jamaica by way of Harbour Island Bahamas rum called One Drop, has pushed the envelope again with a new expression finished in Tequila barrels.

     It’s called, fittingly, “Cactus & Cane.”  It’s a limited edition One Drop that takes seven-year-old Jamaican rum and sends it for nearly eight months in ex-tequila barrels.   It’s a seriously robust rum, with the proof pushed to 102 and the result is, well, something totally new in the rum world.  So what’s it like?  The rum has a pale golden color, with an aroma dominated by honey, anise and white pepper.