Bahama Bob's Rumstyles

Tuesday, June 19, 2018

Cruzan Rum Launches Disaster Relief Fund


     In response to devastation caused by last year’s Hurricane Maria, Cruzan Rum has launched the Island Spirit Fund to support disaster relief efforts in the US Virgin Islands and across the US. The Beam Suntory-owned brand has pledged to donate $1.00 from every case of rum sold to the Island Spirit Fund, which will be used to help rebuild communities affected by storms.  The brand expects to raise almost $1 million for the Island Spirit Fund through its donation scheme this year alone.  Furthermore, several distribution partners have agreed to match Cruzan Rum’s donations, bringing the expected total to $2 million by the end of 2018.
     Gary Nelthropp, Cruzan Rum’s master distiller, said: “Last year, our home island of St Croix faced many challenges in the devastating wake of Hurricane Maria, but the resiliency of the Crucian people and our sense of community never wavered.  “That’s what we like to call our ‘island spirit’, and I’m honored to help extend this spirit to others in a sustainable and ongoing way through the fund, ensuring that no community, near of far, weathers a storm alone.” 
     To establish the fund, Cruzan Rum has partnered with Global Giving, a non-profit organization that works to connect donors with grassroots projects around the world.  The Island Spirit Fund will offer disaster relief through grants to local organizations working on the ground in affected areas.  It will prioritise short-term recovery and long-term stability projects, including environmental rebuilding, community planning and workforce development and job creation.
     Rashidi Hodari, vice president, marketing, Cruzan Rum, said: “We’re incredibly humbled by the way our distributor partners have stepped up to further our efforts.  “Our roots in the Caribbean run deep and by joining together, we’re able to provide much needed physical and emotional support beyond the initial days, weeks and months following the disaster.” Cruzan Rum was forced to shut down temporarily in 2017 due to damage caused by Hurricane Maria.

Monday, June 18, 2018

SPI Group Acquires Louisiana Spirits and Bayou Rum



SPI Group, affiliate of Stoli Group, today announced that it's taken on complete ownership of Bayou Rum and its award winning line of handcrafted Louisiana Rums.

     SPI Group announced it has fully acquired Louisiana Spirits, the makers of Bayou Rum, per a release. SPI Group purchased a majority stake in the company (72.5%) in June 2016. You may recall, at the same time its subsidiary Stoli Group USA took over US distribution of the Bayou Rum brand, marking the company's first foray into craft spirits. No purchase price was disclosed.


     “We thank Skip Cortese and Trey and Tim Litel, the founders of Louisiana Spirits and Bayou Rum, for creating a spirit with such a fantastic heritage and high-quality taste, we are committed to the Louisiana roots that they established seven years ago,” said Hugues Pietrini, global president and CEO of Stoli Group. “Bayou Rum is a premium range that is primed for significant distribution growth in the U.S. and globally. This acquisition will allow our team to take this brand to the next level, working with the distillery team on new ranges, increasing volumes and becoming a true player in the rum category.” 
     "This acquisition will allow our team to take this brand to the next level, working with the distillery on new ranges, increasing volumes and becoming a true player in the rum category," says SPI Group global president and CEO Hugues Pietrini.  Hugues adds that the portfolio is "primed for significant distribution growth in the US and globally." After being named “Best Large-Scale Visitor Center” in Drinks International’s 2017 Distillery Experience Challenge, the Bayou Rum distillery broke ground last summer on an expansion, adding a barrel library, an event space and an outdoor entertainment venue, valued at more than $6 million.

     SPI Group is also in the middle of a $6 million expansion project for the Louisiana Spirits facility, adding a barrel library, event space and outdoor entertainment venue [see WSD 11-30-2017].   Moreover, SPI Group is currently tangled up in a lawsuit with Louisiana Spirits founders LSBR. You may recall, LSBR claims SPI Group breached their contract, but SPI says the accusations are "baseless" 

Sunday, June 17, 2018

Hemingway's Boat Pilar


     These days I get to spend a lot of time at the Hemingway Rum Company as a Rum Maker.  The rum that is sold there is called Papa's Pilar, a name taken from a combination of the name that he was affectionately known as during 1939 through 1960 the years that he called Cuba home.   The boat itself is in pretty good condition for its age, delivered April 18, 1934 and today it is 84 years old.  You can see it sitting on the tennis court at Finca la Vagia just outside of Havana, Cuba.  If you take the trip to Havana, Finca la Vagia is worth the taxi ride to see the entire museum, his house has pretty much just like it was when he left it for good on July 25, 1960





Saturday, June 16, 2018

The United States Top Five States That Like to Drink


     New research has revealed where to find the biggest drinkers in the USA.   The study, carried out by gambling website PlayUSA, looks into the number of times Americans have used the internet to search for places to drink alcohol in their state over the past month, taking in a total of 823 million search entries on websites such as Google and Yahoo.   The data takes into account both the number of overall searches, but also the total population of individual states, offering a new perspective on the nation’s drinking habits and go-to destinations for a night out.
     Despite ranking as the state with the most searches, notorious tourist hotspot California’s larger population means that, proportionately, locals are not more inclined to head out to a bar. California ranked in 10th place for drinking searches, behind Maryland and New Jersey.
The ultimate in ‘happy drunks’, 2.48% of Minnesotans fall into this drinking category. Just over 136,000 people have searched for drinking spots in Minnesota online in recent months.  2.57% of Massachusetts residents like to get drunk at the weekends and evenings, according to search data.  Oregon ranks as the USA’s third thirstiest state, with residents researching nights out at least 115,800 times each month.   Colorado staggers in in second place, with 3.16% of Colorado inhabitants googling for alcohol, equating to just over 175,000 searches.   Somewhat unsurprisingly, New Yorkers top the list, racking up over half a million drinking-related searches in just one month.
     Not seeing Florida in the top five really surprises, with the large number of tourists that live on their phones looking for places to party, especially in the beach towns.

Friday, June 15, 2018

Rum Sales Leader Board Changes Again


     Philippine brand Tanduay has overtaken Bacardi to become the world’s best-selling rum brand after reporting 17.5% growth last year.  The Asian rum’s sales hit 19.5 million cases in 2017, while Bacardi’s fell 2.7% to 16.8 million cases, according to Brand Champions data published by The Spirits Business magazine.  In 2016, Bacardi lead the world in sales with 2 million cases, while Tanduay was in second place with 16.6 million cases.  In recent years, Bacardi has shifted its focus to more premium positioning, in April this year.


     The Brand Champions report analyses the case sales of the world’s best-selling spirits, awarding the ‘Brand Champion’ title to high-performing products within each category. Data published in the report shows a mixed performance for brands across the rum category in 2017.  According to figures from market researcher provider Euromonitor, total rum sales increased 0.7% in 2017 to 144m cases.


Rum
 (Figures in million 9 liter case sales)

BRAND
OWNER
2013
2014
2015
2016
2017
%+/­
Tanduay
Tanduay Distillers
14.0
17.0
16.5
16.6
19.5
17.5%
Bacardí
Bacardi
19.1
18.2
17.4
17.2
16.8
-2.7%
McDowell’s No.1 Rum
United Spirits
16.2
16.6
16.2
14.9
12.5
-16.1%
Captain Morgan
Diageo
10.3
10.4
10.3
10.7
11.7
9.3%
Havana Club
Pernod Ricard
3.9
4.0
4.0
4.2
4.4
4.8%
Barceló
Ron Barceló
2.1
2.2
2.0
2.1
2.2
6.3%
Contessa
Radico Khaitan
2.6
2.7
2.7
2.0
1.8
-10.1%
Ron Medellin
Fabrica de Alcoholes y Licores de Antioquia
1.0
1.0
1.0
1.4
1.6
15.7%
Old Port Rum
Amrut Distillers
1.5
1.8
1.9
1.7
1.3
-22.3%
Appleton Estate
Gruppo Campari
1.2
1.2
1.3
1.2
1.2
0.0%
Božkov
Stock Spirits Group
0.9
0.9
1.2
1.1
1.1
3.5%
Sailor Jerry Spiced Rum
William Grant & Sons
0.9
1.0
1.0
1.0
1.0
-2.0%
Cacique
Diageo
2.2
1.2
1.1
1.0
1.0
0.0%
Negrita
La Martiniquaise-­Bardinet
1.0
1.0
1.0
1.0
1.0
-2.0%


Thursday, June 14, 2018

Auténtico Nativo Announces Its Inaugural Rums


Francisco "Don Pancho" Fernandez
     Auténtico Nativo is a new Panama-based rum brand that has launched its first three aged expressions. Headquartered in Panama City, Panama, Aloha Assets Corp. is committed to supplying the market with the finest high-quality rums. These rums are known for their near-perfect balance, a testament to the fine art of the master blender.   This is another of the fine rums in a long line of creations of Francisco "Don Pancho" Fernandez . 

      Aloha’s seasoned professionals have successful histories in the exportation and promotion of wine and spirits.  Auténtico Nativo 15 Years is available in select European Markets now.   Auténtico Nativo 15 Years, Auténtico Nativo 20 Years and Auténtico Nativo Overproof, 108 abv, have been launched by the brand, which is the result of a partnership between Ultra Premium Brands and Aloha Assets Corp.



   On the nose, the Nativo’s Overproof expression is “nicely balanced with toffee, vanilla, and dark fruits”, while the 15-year-old expression has notes of toasted nuts and oak. The 20-year-old rum’s aroma is described as “dark roasted nuts, caramelized peaches and bananas”, with a flavor of “whole nuts, toasted cedar and oak”.  The brand’s 15- and 20- year-old expressions have been aged in barrels that formerly held Kentucky Bourbon.

     The branding for Auténtico Nativo is said to represent the rum’s authentic production, while the label emphasizes its “contemporary identity”.  Bottled at 40% abv, Auténtico Nativo 15 Years is available now in select European markets. The entire portfolio will be available later this year.  The rums will be distributed by Ultra Premium Brands in the Czech Republic and other selected markets.


Wednesday, June 13, 2018

Tariff Retaliation Looms on the Horizon


     The United States brought in tariffs on 1 June, levying a 25% import duty on steel and a 10% on Aluminum brought into the United States.  Many nations throughout the world accused the US of protectionism.  On Wednesday (6 June), the European Commission will be introducing tariffs on US goods ranging from Bourbon to motorcycles, including a 25% tariff on American whiskey as soon as July 20th.The 25% tariff on American whiskey could be imposed as early as 20 July.  June 5th, Mexico imposed a 25% tariff on Bourbon on July 1, Canada proposed 10% retaliatory tariffs.   Turkey has also proposed a 40% tariff on all US distilled spirits, set to come into force on 21 June.  China has already announced that it will hit American Imports of Whiskey with a 25% tariff whiskey in response to punitive US measures.
     In a letter to commerce secretary Wilbur Ross, the Distilled Spirits Council said it is “extremely concerned about the increasing likelihood” that the EU, Canada, Turkey and China will go through with previously stated trade threats.  The group said that US spirits exports are worth an estimated $759 million to these markets. If imposed, tariffs “would severely harm” producers, farmers, distribution, logistic providers and packaging suppliers.   Distilled Spirits Council said that around 65% of global US whiskey exports are also at risk of retaliatory tariffs.   Retaliatory tariffs could “seriously impede the export process that has benefited our sector”, the Distilled Spirits Council said.
     The Spirits industry in general could take a huge hit if these retaliatory tariffs are imposed.  The nation needs to keep on top of this issue and do what is necessary to prevent this political move that was proven that protectionism doesn’t work back in the 1920’s and 30’s.  American leaders imposed dramatically high tariffs before with an infamous act of Congress passed in 1930, the Smoot-Hawley Tariff Act. In the late 1920’s, more than a thousand economists warned American leaders against hiking tariffs on more than 20,000 imported goods to as much as 60%.  Remember this was a part of the beginning of the Great Depression.  We don’t need to repeat history again.