Bahama Bob's Rumstyles

Monday, September 25, 2017

High End Rum Up Double Digits in United States Bars

     While total rum volume sales declined in the United States, in the bar industry during 2016/17, the ultra-premium segment increased by 15.8% .  This is a good indication that “a new wave of premiumization” for the category.   Total rum volumes declined by 0.4% in the year ending 15 July 2017, while flavored rum, which accounts for 22% of the category and does not include spiced rum, grew volumes by just 1% year-on-year.
     Scott Elliott, senior vice president of Nielsen CGA, says rum “has plenty of options to meet the desire for premiumization and experience that on-premise visitors come to expect”.  “As consumers continue to visit on-premise channels for the experience, bars and restaurants should continue to broaden their rum range in the same way it does other categories”.  “There is a portfolio distribution opportunity where, compared to the well-represented light rum category – stocked in 90% of traditional on-premise – 43% of bars and restaurants don’t stock a dark rum, and 24% don’t stock a gold rum.”

    According to Nielsen, if current velocity per outlet is maintained and 25% of distribution gaps were closed, additional sales for the category would generate $74 million for light rum and $180 million for gold and dark rum combined.   The analyst suggests that retailers will need to move rum “beyond the confines of generic serve styles” to focus on premium mixers, sipping rums and offering rum-based takes on classic cocktails, such as the Old Fashioned.   Looking across the spirits sector, premium spirits grew by 2.6% year-on-year, while ‘mainstream’ brands grew volumes by just 0.5%.

     For those of us who enjoy a Ultra-premium rum when we go out, this is great news.   I can mean that there will be more of the bars carrying these brands and expressions to enjoy.

Sunday, September 24, 2017

Back Where We were Two Weeks Before

     Today two weeks ago we were at the Conch Republic Seafood Company in defiance of Irma, and here we are again enjoying our coming out from under her messes.  We for the most part have power, water, internet, cable TV, and the streets are being cleared of the debris.  All in all, a pretty amazing accomplishment bay everyone here in Key West.  Today we begin to have a little bit of fun seeing our friends and neighbors again.

Saturday, September 23, 2017

Wicked Dolphin Wins Best Craft Rum Distillery! Tailwinds Distilling Takes Second Place

Sugarcane plantations in the Caribbean began distilling rum during the 17th century from molasses, an inexpensive byproduct of the sugar refining process. The spirit came to the U.S. in 1664 with the opening of the first rum distillery on Staten Island and continued to grow in popularity through the Revolutionary War. Rum has come a long way since those early days when it was known as “Kill Devil”, and distilleries across the nation are experimenting with how to craft the finest variations.
Cape Coral, Fla.
Founded in 2012, Wicked Dolphin Distillery uses 100-percent Florida-grown sugarcane to create small-batch rums in a traditional copper pot still. The spirit then gets aged in used American white oak Kentucky bourbon barrels for a minimum of one year (and up to 14 years). Wicked Dolphin also produces a silver rum, coconut rum (made from real coconut water) and Rumshine, a 100-proof spirit made from fresh local strawberries.

Plainfield, Ill.
Taildragger rums from Tailwinds Distilling are never charcoal or chill filtered in order to preserve the natural flavors of the raw cane sugar molasses. The line includes a white rum, rye whiskey barrel-aged amber rum, coffee infused rum and a French oak-aged After Dark rum with mocha and caramel notes.

The top 10 winners Best Craft Rum Distillery are as follows:
  1. Wicked Dolphin - Cape Coral, Fla.
  2. Tailwinds Distilling - Plainfield, Ill.
  3. Roulaison Distilling Co - New Orleans
  4. Lyon Distilling Company - St. Michaels, Md.
  5. New Holland Artisan Spirits - Holland, Mich.
  6. Cutwater Spirits - San Diego
  7. Calwise Spirits Co - San Diego
  8. Malahat Spirits - San Diego
  9. Richland Distilling Company - Richland, Ga.
  10. Allegheny Distilling - Pittsburgh
Congratulations to all these winning distilleries.

Thursday, September 21, 2017

A Nation of Shrinking Drinkers

     Generation Z is growing up with an aversion to alcohol, in part because its members don't want to look wasted when they take selfies with their fancy smartphones.   Millennials? They're starting families, furthering careers and acting more responsibly, which makes their trademark binge drinking less desirable.   Then there's Generation X, the supposedly nihilistic blank generation. They'll take on the drinking habits of their parents, the Baby Boomers, as they age.   And those Boomers? They're declining in numbers because, well, they're old.

     All this is bad news for the alcoholic beverage industry, according to an exhaustive new report by Berenberg analysts that breaks down the demographic drivers that will continue to flatten the booze business in general and wallop Big Beer in particular.   "The Baby Boomer generation gave way to the Generation X ravers, who then gave way to the binge-drinking millennials," says the 68-page beverage analysis by Javier Gonzalez Lastra and Matt Reid.   "Each generation brought a fresh market of thirsty consumers from which alcoholic beverage companies could recruit. With the arrival of Generation Z unlikely to bring similar opportunities, companies may be forced to look for growth in the existing consumer market. Unfortunately, the data suggests that the older generations are unlikely to provide the required growth."

Generation Z: You're So Vain

     Generation Z, who are entering the workforce as we speak, are considered by the authors to be people born on or after 1996, which would make the first batch of them 21 years old. Some takeaways from the report:
Generation Z does not think alcohol is "cool." The smartphone generation does not want to appear drunk on camera, and being hungover carries a stigma.  Members of Generation Z are drinking at least 20 percent less than their counterparts in the millennial generation.  Members of Generation Z will drink at least 10 percent less per capita than millennials did between the ages of 18 and 49.  Of those who do take a drink, Generation Z is the first generation to prefer spirits over wine or beer.

Millennials Are Slowing Down

     Millennials drank more than Generation X. Yet millennials are now becoming more health-conscious as they age and are actively limiting alcohol consumption, the authors say, citing a raft of studies.  Between the ages of 35 and 49, millennials will begin to drink slightly less than their counterparts in Generation X.
Millennials between the ages of 50 and 64 will drink more than Generation X did at the same age.
Millennial beer drinkers are more likely to drink craft beer than any other generation.

Generation X: The New Boomers?

     Generation X tend to drink more per capita than the members of the Silent and Baby Boomer generations they replace in the 65-plus age category.  Beer was the favored drink of 72 percent of Generation X when it was 18-29 years old. They drank far less wine than millennials do now.

     This is an interesting article and it goes on to show how the alcohol industry is responding to these changes from generation to generation.  You can Read More at  .

It's the Little Things That Make Such a Difference

   Several of the hair salons and the Mani and Pedi shops have opened, for many of the women of the island just having their hair or nails pampered can make all the difference in the world as far as the mental state goes.   Just some indication of regularity of life makes the struggle to go ahead so much easier.  Another thing that has excited many of the residents is the restoration of cable TV.  This has given a new connection to the rest of the world and a means of relaxation.

     Every day there are more and more people arriving back here to put their lives back together.  With their arrival and the people that work in the closed businesses being able to get their homes functional again means that more and more of the stores, restaurant and other services will be restored.

     I think that I have beaten this horse long enough and it is time for me to get back to my normal too.  Tomorrow I will be going back to the news of the world of rum and the fun of the tropics.  I hope that we all can get back to having a really fun life again here in the Keys very soon.

Wednesday, September 20, 2017

It Keeps Getting Better Everyday

Uncle Bob Playing at the Bull
     Today the activity seems to be centered in getting all of the debris out of yards and on to the street
where it can be scooped up and hauled away.  I saw people hauling branches and palm frowns out to the gutter and I saw more front yards and driveways for the first time since last Saturday.

  We also saw the first live entertainment on Duval Street.  Uncle Bob played at the Bull for about four hours yesterday afternoon.

FEMA Lines getting Shorter
     The lines to get into the grocery stores and at the FEMA locations have all but gone away and the Home Depot is where all of the lines are.  They are only open from 10 until 2 and there is a real urgency for the people to get in there and get the materials necessary to make their houses livable again.

     More of the restaurants and bars are opening as the restaurant supply companies and able to get through and the freezers have been cleaned out so fresh food can be put back in.  The dumpsters filled with spoiled food that finally got hauled away was the foulest smelling part of the whole post Irma experience.

     Key West Strong is more than a saying it is a way of life for everyone down here.  The arrive back
down here roll up their sleeves and start digging out of the mess and bring life back to the keys.  It is still going to be a while before it will be back like it was, but a lot has already been done and more is being completed every day.  You can really see the difference each day.

Tuesday, September 19, 2017

Another Day and More Thing Getting Back to "Normal"

     Here we are just over a week after being slammed by Irma and things are starting to get back to some what normal.  The lines to get into the grocery stores are gone, people have been allowed to return to their homes and the debris is being cleared from the streets.

     Many of the businesses have reopened, making it possible for many of us to start repairing the damage to our residents.  I know that for me the opening of West Marine was a blessing for all of us that live on boats to be able to get the pieces and parts we need.  It has been  a week, but if has felt like a lifetime getting some of the basics back into operation.  What is really interesting is how much of the things we rely on on a regular basis that we take for granted mean so much when you get them back.

   I feel like a lot of the stress of getting things back into operation is behind many of us who stayed and getting underway for those that had to wait a week before being allowed to return.   To paraphrase W. C. Fields, "all in all I'd still rather be in Key West"  This is my home and it is paradise bruised even though it has been messed up a bit.  I know the people that live here and I know that they will bring it back to its former beauty very soon just like they did 12 years ago after Wilma.

     For Me, I was able to stop by the Rum Bar and enjoy a nice special rum with some old friends that had just returned and got to share the experiences of their travels to get away and back home.   It is always good to get together and talk about just plain stuff to get you on the road to recovery.