Tuesday, July 16, 2019

Havana Club CEO Says Rum Needs a Clear Set of Rules


     The CEO of Pernod Ricard-owned Havana Club has called for “basic quality rules” in rum to create a “more harmonious” industry.  Christian Barré believes rums of different origins should adhere to specific rules and regulations    Christian Barré, who was appointed Havana Club CEO in 2017, expressed his support for new European Union regulations that limit the amount of sugar that can be added to rum.  In addition to “special legislation”, such as those of the  European Union, each rum-making region should “make sure it has a clear set of rules”, he said.

     “It would help the category in the future if there were some clearer rules and regulations, like in whisky and Cognac. We need to innovate but in well-defined framework to guarantee consumers that when you innovate with super-aged rums you still deliver quality.”  Increasing discussions around transparency in rum are leading to the creation of a “more harmonious” sector, which is in its “early stages”, the Barré added.

     “In the rum market, we should push to make sure transparency for consumers is key. At the end of the day, consumers are not fools; they can understand the difference between a good quality product and one that is commercial. We need basic quality rules.”  Barré confirmed that “flavors are of interest” to Havana Club when it comes to innovation, and that “it’s going to be an interesting year” for new releases from the brand.   Earlier this year, the rum released its 2019 Tributo bottling a blend that includes rum aged in Cognac casks, while October saw the launch of Havana Club Professional Edition series.

Sunday, July 14, 2019

Havana's El Floridita

 With all of the new rules that have stopped the visits to Cuba, it is fun to think back on my memories of the many wonderful places that I have visited in the historically beautiful island of Cuba.  The El Floridita with the statue of Ernest Hemingway in the background, is just one of these places that I have gotten to visit over the years.



Thursday, July 11, 2019

Top 10 Selling Rum Brands


     Rum has had its ups and downs in the past year.  Some of the top ten selling rums have declined and some have grown very impressively.  Rum is going through a strong premiumization, bringing new sales to the category, but the cocktail it is making new ground as well.
1.       Tanduay:  It has retained its position on top of the pile with a 3.1% growth, passing the 20,000,000 case sales mark.
2.      Bacardi:  Has had a 2% growth with a 17,100,000 case sales
3.      Captain Morgan: 11,700,000 case sales up 0.2%
4.      McDowell’s No.1 Rum: 11,700,000 cases with a drop of 8.7%
5.      Havana Club: 4, 600,000 cases  with a 3.8% gain
6.      Barceló: 2,200,000 cases with a 0% net again
7.      Božkov:  1,700,000 cases an impressive 49.3% growth
8.      Ron Medellin:  1,600,000 cases and a 1.1% loss for the year
9.      Contessa Rum:  1,600,000 cases sold and a 11.5% loss for the year
10.  Appleton Estate:  1,100,000 cases sold and a loss of 9.8% loss for the year

     All in all, worldwide, rum has done fairly well n the past year.  The top rums have had a growth and a new entry to the top ten.   The premiumization of the category has dropped the total sales a bit, but the perceived value is helping rum’s image, which will be felt as the years move ahead.

Tuesday, July 9, 2019

Tomorrow is National Pina Colada Day

     Monchito Marrero is no longer with us, but he is still a celebrity in his own right and his legacy lives on in the form of his flavorful handiwork. Internationally, it is estimated that more than 200 million Piña Coladas have been served since 1954 when Monchito officially mixed the first one in what was then the Caribe Hilton's Beachcombers Bar.

     You can enjoy the same drink Monchito created and personally served to Caribe Hilton guests, including such luminaries such as Gloria Swanson, Elizabeth Taylor, and John Wayne. The original Piña Colada recipe is:
  • 2 ounces light rum
  • 1 ounce coconut cream
  • 1 ounce heavy cream
  • 6 ounces fresh pineapple juice
  • 1/2 cup crushed ice
  • Pineapple wedge & maraschino cherry for garnish

Pour rum, coconut cream, cream, and pineapple juice in blender. Add ice. Blend for 15 seconds. Pour into a 12-ounce glass. Add garnishes.


      Recently, we shared what we believed to be the original pina colada recipe, a 1963 concoction hailing from the famous Barrachina watering hole in Old San Juan.  But in the weeks that followed that post, a new contender arose proclaiming that they, in fact, were behind the creation of the world's most popular tropical drink. 

     It really doesn't matter today who actually first created it some 64 years later, but just how good it really is and tomorrow is the day we celebrate this wonderful cocktail.

Sunday, July 7, 2019

Coastal Grenada

     About 6 years ago, I ha the opportunity to explore the island of Grenada.  This is one of the most beautiful islands that I have ever had the opportunity of visiting.  It has so much beauty from the mountains and forests to her seashores, this little waterfront is just one example of how beautiful it really is.



Thursday, July 4, 2019

Enjoy Your July 4th Celebrations Today



    Today is a day that we Americans celebrate the 243rd anniversary of the birth our wonderful country.  Today is possibly the most important holiday for the people of United States.   A federal holiday commemorating the adoption of the Declaration of Independence on July 4, 1776, by the Continental Congress declaring that the Thirteen American Colonies regarding themselves as a new and independent  nation.

     
They knew full well that the might of the British armed forces brought full force to our shores attacking what would appear to be defenseless colonies.   Until the thirteen colonies decided to unite against the British Crown,  They still were lacking numbers, arms and training to stand against the British, much less defeat them militarily.  Yet they put their signatures, and their lives, their families, their destiny, on the document declaring their independence.   They decided against all odds, and even against good reason, to tell the world that “the United Colonies are, by right should be free from the reign of the British Crown.

     Today we look back at what they accomplished and then head out for a picnic, bar-b-que and then an evening of spectacular fireworks.  No matter how you celebrate your Fourth of July Holiday, do it safely and responsibly, we want to have you back with us next year.

Tuesday, July 2, 2019

Calls for Cancer Warnings on Alcohol Labels


     A number of health organizations in the US have penned a joint letter to the government department that regulates alcohol urging new labelling laws to necessitate cancer warnings.   Cancer warnings should be included on the labels of all alcoholic drinks brands, a coalition of health groups has said

     The Alcohol and Tobacco Tax and Trade Bureau (TTB) is seeking to amend the regulations governing the labelling and advertising of wine, spirits and malt beverages to “simplify and clarify” regulatory standards.   As part of the consultation period prior to the laws being amended, stakeholders and organizations can submit their comments to the TTB.

     The latest letter states: “The available scientific information shows that consuming ‘even one drink per day’ of alcohol increases cancer risk. A ‘modernized’ label for alcoholic beverages should therefore carry a warning that reflects this scientific understanding.”   The Alcoholic Beverage Labeling Act (ABLA) of 1988 requires that a specific health warning should appear on the labels of all alcoholic drinks containers produced, imported or bottled for sale in the US.   In addition to the warnings about drinking while pregnant or while driving, the groups recommend the following statement is included on labels: “GOVERNMENT WARNING: According to the Surgeon General, consumption of alcoholic beverages can cause cancer, including breast and colon cancers.”