Monday, May 4, 2015
Bacardi is targeting the shot market with new cinnamon-flavored spiced rum “spirit drink” – Bacardi Carta Fuego.
Bacardi Carta Fuego is a cinnamon-flavored red spiced rum . Bottled at 40% abv and red in color, the new release is made from rum aged for a minimum of one year in torched oak barrels, before its passed through charcoal and mixed with a secret blend of flavors and spices. Named after the Spanish word for “fire”, Bacardi Carta Fuego is described as a “fiery” drink with a “bold, smooth taste” offering flavors of cinnamon, nutmeg, honey and vanilla, with a touch of smokiness.
It is no exaggeration to state that the market for herb and spice infused beverages has never been bigger, and it shows very few signs of waning. While you may be more familiar with BACARDI as a cocktail ingredient such as in Piña Colada and Mojito or perhaps you know it from the ever elusive phrase Bacardi and Coke.
It seems that Bacardi are preparing to make waves in the ‘shot’ market, up against the likes of Jagermeister and Sambuca.
Consumers are encouraged to enjoy the spirit neat as a shot, or mixed with Coke, but for those who like things extra spicy, Bacardi suggests adding three drops of Tabasco sauce.
“With a long history and a colorful heritage, we make rums that suit all tastes and occasions, and keep the revolutionary fires burning,” according to Bacardi’s release. “Our new Bacardi Carta Fuego is here to bring the heat. When it’s enjoyed as a shot, you experience the full flavor profile.
“We’ve always been innovators and Bacardi Cart Fuego has been crafted to be enjoyed that way. It’s new and different.”