Bacardi is targeting the shot market with new cinnamon-flavored spiced rum “spirit drink” – Bacardi Carta
Fuego.
Bacardi Carta Fuego is a cinnamon-flavored
red spiced rum . Bottled at 40% abv and
red in color, the new release is made from rum aged for a minimum of one year
in torched oak barrels, before its passed through charcoal and mixed with a
secret blend of flavors and spices. Named
after the Spanish word for “fire”, Bacardi Carta Fuego is described as a
“fiery” drink with a “bold, smooth taste” offering flavors of cinnamon, nutmeg,
honey and vanilla, with a touch of smokiness.
It is no exaggeration to
state that the market for herb and spice infused beverages has never been
bigger, and it shows very few signs of waning. While you may be more familiar
with BACARDI as a cocktail ingredient such as in Piña Colada and Mojito or
perhaps you know it from the ever elusive phrase Bacardi and Coke.
It seems that Bacardi
are preparing to make waves in the ‘shot’ market, up against the likes of Jagermeister
and Sambuca.
Consumers are encouraged to enjoy the spirit
neat as a shot, or mixed with Coke, but for those who like things extra
spicy, Bacardi suggests adding three drops of Tabasco sauce.
“With a long history and a colorful heritage,
we make rums that suit all tastes and occasions, and keep the revolutionary
fires burning,” according to Bacardi’s release. “Our new Bacardi Carta Fuego is
here to bring the heat. When it’s enjoyed as a shot, you experience the full
flavor profile.
“We’ve always been innovators and Bacardi
Cart Fuego has been crafted to be enjoyed that way. It’s
new and different.”
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