Their support soon turned to opposition as pro-soviet Che Guevara wing of the movement began to dominate and Castro turned against the American interests. The family and the company maintained a strong opposition to Fidel Castro's revolution all during the 60's. Bacardi and the family left Cuba after the Castro's regime began confiscating family assets as part of the nationalization plan and the banning of all private property and bank accounts. Fortunately for the Bacardi's they had already started moving many of their ownership of trademarks,assets, and proprietary formulas out of Cuba because of a distrust of then leader, Fulgenico Batista. The company had started new branches in the Bahamas, Mexico and Puerto Rico to protect itself.
Embittered Bacardi helmsman, Jose Pepin Bosch is said to have bought a surplus Douglas B-26 bomber in hopes of bombing Cuban oil refineries, and had allegedly was involved in a CIA plot to assassinate Fidel Castro, his brother Raul, and Che Guevara. This was reveled during the congressional investigations into John F. Kennedy's death.
This whole story is really covered well in a book by Tom Gjelten titled "Bacardi and The Long Fight for Cuba. You can find a great review of the book at this blog by Greg Weeks. http://weeksnotice.blogspot.com/2011/06/tom-gjeltens-bacardi-and-long-fight-for.html
Tom Gjelten's Bacardi and the Long Fight for Cuba
There are really two parts to Tom Gjelten's Bacardi and the Long Fight for Cuba (2008). The first is a history of Cuba from the 1860s to the 1960s, centered on Bacardi and the city of Santiago. The second is a narrative of how Bacardi became global and also obsessed with fighting Fidel Castro. The Bacardi company went from being an icon of Cuba to a conglomerate struggling to maintain a Cuban identity.
You can read the rest of the story on his blog.
You can read the rest of the story on his blog.
The subject is one of interest and need some further exploring, as it is like a great novel, but all of this really happened. ;o)
oh my gosh your blog is great. the perfect mix of substance and poetry. -allie (that chick who just visited and discovered zaya...and loved it)
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