Flor de Cana Rum Opens Display at MIA

MIA "Volcano" Display

    If you are passing through the Miami Internatial Airport this month you might want to drop by the Flor de Cana display as you move between the gates in Terminal D.  Looks like a cool way to become acquainted with the Flor de Cana Rum line.

     Flor de Caña rum has installed a 10-foot high volcano-themed activation in Miami International Airport to communicate the brand’s 125-year history.  The installation was inspired by the San Cristobal volcano, which is the birthplace of Flor de Caña rum.

     During August, Flor de Caña has activated an elegant 10-feet high display inspired by the San Cristobal Volcano in Nicaragua, which incorporates large screens that create an incredible visual mosaic showing lava, volcano explosions in ultra-slow motion footage, the full story of Flor de Caña's 125-year family tradition and the brand's portfolio.

     The volcano is located in Terminal D, between gates D37 and D38, where millions of travelers from around the world will see the new brand communication and more than 60,000 people will be able to enjoy a tasting of Flor de Caña's super premium and ultra-premium rum collections, aged from 7 up to 25 years, and tour the display to learn about the brand's elements and the quality of Flor de Caña.  The volcano-booth is strategically located close to two Duty Free Americas (DFA) stores to facilitate product purchase after the tasting.

     Flor de Caña, Nicaragua's #1 exported brand, is present in over 40 countries worldwide and is one of the fastest growing premium rum brands in the United States. With more than 125 years and 5 generations of family tradition, Flor de Caña has been recognized as the world's best rum in prestigious international competitions in London, San Francisco and Chicago. Flor de Caña, the leading premium rum in Central America, is manufactured and distributed by Compañía Licorera de Nicaragua, S.A. (CLNSA). For more information, visit: flordecana.com .