Rum Sixty-Six has two new expressions, Extra Old and Cask Strength, bringing
the Rum Sixty Six’s total range to three. These to new expressions will be joining
the 12 year-old Family Reserve. Extra Old and Cask Strength are aged for six
years and 12 years respectively and aim to “tap into the premiumization surge
within the dark rum category”.
Halewood acquired a stake in the Rum Sixty-Six
parent company, Bajan Trading Company, through this new joint
venture. H.J. Neill Ltd. firm also got the import and
distribution rights of Barbados-made Rum Sixty-Six. Bajan Trading Company has a family
connection to the Seale family, with Richard Seale currently acting as master
distiller of Rum Sixty-Six. The liquid, which is distilled in small
batches, is aged and bottled at RL Seale’s historic Foursquare Rum Distillery
in St Philip, Barbados. The process uses a blend of continuous still and copper
pot productions. Rum Sixty-Six is
recommended for drinking straight like a fine scotch or cognac for sipping and
savoring or as a base for cocktails.
“Consumers
are placing increasing emphasis on provenance and authenticity of their rum choices. Rum Sixty-Six’s legacy is one skilled and
honest rum making that comes from the historic Foursquare Distillery. This provides a genuine strength of character
to the rum, whether you’re new to the category or looking for the ultimate cask
strength rum.”
The Extra Old variant is a six year-old
variant bottled at 40% ABV. This
expression is targeting the “new rum explorers”. The Cask Strength expression is bottled at
59% ABV, is looking to attract the more sophisticated palate of the rum
connoisseurs. The two new additions
also introduce Rum Sixty Six’s new bottle design, that is available in a 700 ml
format. Extra Old has a recommended price of £30 while
Cask Strength is £55.
These wonderful Rums unfortunately are
only going to be available in Great Britain, but if you happen to be going
there, don’t miss out on any of these classic Richard Seale rums.
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