William
Grant & Sons has launched a new limited-edition bottle that was introduced
to reinforce the Sailor Jerry’s “premium” credentials. The new bottle was introduced to emphasize
the brand’s extensive tattoo personality and to jump off the shelf in retail and bar
exposure. The new design sports a
glossy black concealed wrap that offers tribute to the tattoo designs of the
late Norman ‘Sailor Jerry’ Collins.
The bottle image features an iconic hula
girl, much like many of Collins’ early tattoo artist days, inking fellow
soldiers and sailors at his tattoo parlor in World War II-era Hawaii. It also features the brand’s famous anchor,
a traditional symbol of stability, which takes us back to Collins’
professional sailor roots. The
limited-edition bottle is available in major markets at an suggested price of $26.50
while inventory is available.
The
Spirits Business named Sailor Jerry the 2017 Rum Brand Champion
along with hitting the million-case sales plateau for the first time along with
continued success in the US.
Read
More at https://www.thespiritsbusiness.com/2017/08/sailor-jerry-unveils-limited-edition-bottle-design/
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