Bacardi Looks to be Hitting Sustainable Sugarcane Target Early

Facundo Bacardi

     Bacardi is on track to sustainably source 100% of its sugarcane derived products by the end of this year – five years sooner than the company originally planned.  In its 2017 corporate social responsibility report, the company measures its progress against self-set targets in Marketplace, Environment, Responsible Sourcing, People, and Philanthropy and Community Investment.

     The company reached more than one million underage individuals with underage drinking prevention education programs, and cut its greenhouse gas emissions intensity in half, a year earlier than its end of December 2017 target.  Through its Good Spirited initiative, the company achieved ‘Zero Waste to Landfill’ status at 11 facilities, toward its goal of every facility by 2022.

     As part of its Philanthropy & Community Investment efforts, Bacardi worked within the communities where it operates and through its ‘Spirit of Life, Caring Together’ volunteer initiative in more than 40 countries.  Employees activated many local events such as blood drives, clothing and food donations, disaster relief, park cleanups, and tree plantings. The company also worked with the art community and through its No Commission events in Miami, New York, and London contributed US$3 million to more than 80 artists.

“Our commitment to being a responsible corporate citizen extends into every aspect of our business,” said Facundo L. Bacardi, chairman of Bacardi Limited.  “Our corporate values of trust, caring, passion, and excellence guide how we do business, the premium products we make, and how we respond to our consumers, employees, and communities.”