Destilería Serrallés, Inc., producer of Don Q, Puerto
Rico's #1 family of premium rums, has resumed its production and export operations after a brief disruption caused by Hurricane María's path through Puerto Rico.
"We recently began rum production and our shipments
are beginning to flow to our clients in the United States and rest of the
world. Serrallés has been producing exceptional rums in our homeland, Puerto
Rico for 152 years and we will continue to do so for many more. Our
team has worked tirelessly over the last few weeks to ensure the recovery of
our operations, despite the level of destruction, lack of power and other
challenges resulting from the aftermath of the hurricane. Together
we have sustained many types of storms and recovered successfully, learning to
become stronger and better prepared each time", commented Silvia Santiago,
Senior Vice President of Manufacturing.
Immediately after the impact of both hurricanes, the
company's USA operation proactively began organizing events as well as helping
in fundraising activities in more than 100 on-premise establishments in over 30
states, where funds resulting from these activities are matched by Serrallés. In
addition, company employees have reached out to their communities to collect
basic necessity items that have been sent to Puerto Rico to provide relief to
hundreds of families in dire need. Puerto Rico's infrastructure was
totally devastated and the island continues to recover slowly facing many
obstacles in restoring power, water services and telecommunications.
Locally, the company has been working with celebrity chef
Ventura Vivoni and the Ponce Hilton, where an average of 800 hot meals are
distributed daily throughout local communities and elderly homes by company
employees and volunteers.
"Serrallés has always been committed to helping
Puerto Rico. Resuming our rum production and exports has a positive
impact in our local economy, adding much needed tax revenues to our local
government that will in turn assist in our country's recovery. We
appreciate the solidarity and understanding of our distributors and clients,
who are loyal supporters and advocates of Don Q rum and Puerto Rico", added
Roberto J. Serrallés, Business Development Vice President.
No comments:
Post a Comment