Premium rum brand Emperor has expanded its range with a new product
launch, a “Private Collection”, limited edition bottle aged in Bordeaux wine
casks. The Mauritian blended rum is
first aged for two to five years in French and American oak barrels, before
being finished in recycled oak casks from Bordeaux Château Pape Clément. Only 15,000 bottles of the expertly crafted
limited edition are available. Château
Pape Clément is one of the oldest Grands Crus of Bordeaux, dating back to the
13th Century. The new rum was launched at this year’s Rhum fest in Paris
earlier this month.
Christophe
Aulner, the Lookout Group executive chairman, said: “We’re very proud to be
expanding the Emperor range at such an exciting time for the premium rum
category. Emperor is a combination of heritage, innovation, dedication and
passion and we have no doubt its unique style will resonate with discerning
drinkers globally.” “We have put a lot
of time and effort into each step of the production and maturation of Emperor,
using selected casks and techniques that push the boundaries of the category.
We’re looking forward to meeting rum lovers on our journey and developing their
understanding of our unique rum terroir.”
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