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| Kuna Panamanian Rum |
Mauritius-based
Lookout Group has launched an eight-year-old Panamanian rum brand, called Kuna is an aged rum from Panama. The
expression is made using sugarcane from Panama, which is fermented and
distilled during the country’s dry season – December to April – before being
aged for eight years in ex-Bourbon casks.
The rums are then blended and aged for a further six months in French
oak barrels, which produces “sweet and subtle smoky aromas with a hint of red
fruit and a smooth character”.
Kuna.
Kuna is named
after one of Panama’s oldest communities, with packaging inspired by the
tribe’s famous ‘Mola’ textile art. “Kuna
provides a distinctive rum experience that blends contemporary feel with
craftsmanship.” To support the launch,
Lookout Group has launched a campaign that “taps into the worlds of music,
design and expressive storytelling”.
The premium rum
category continues to gain momentum globally, according to Christophe Aulner,
CEO of Lookout Group. “We’re seeing a lot of interest from curious consumers
looking for quality drink brands with strong heritage”. “Kuna provides a distinctive rum experience
that blends contemporary feel with craftsmanship.”
Kuna is available
globally at an from $49.00 to $52.00 .
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